Did you know that Alabama lawyers can’t advertise with Groupon? It’s true– there’s even an ethics opinion on it.South Carolina lawyers may be able to use it, but they have to use a truckload of caution– so says this opinion.
One thing that’s apparent is that when we’re facing ethical issues surrounding new technology there’s an increased need for us to do our own interpreting of the ethics rules. Rarely do jurisdictions have an opinion on point, so we have to review other states’ opinions and draw our own conclusions about how to behave. Unfortunately, those opinions often vary (like with the Groupon issue) so we’re forced to be our own individual ethics boards.